Designed to improve the customer experience, Isover, the leading manufacturer and supplier of mineral wool insulation products and systems, is rolling out new packaging for key product families found within its range.

The new design has been created to improve product identification and make selecting and picking easier for merchants, distributors and installation teams on-site.

With the familiar Isover yellow forming a distinctive backdrop, the new packaging is colour-coded by application, using a strong palette of five colours to help customers find what they need faster.

Easy to identify at-a-glance, the product name has also been increased in prominence with new iconography on performance to assist correct product identification. A hero icon visualises the product’s main performance feature for example, whether it’s for acoustic or thermal performance with secondary performance icons showing other attributes. Additional application icons show clearly where the product can be installed.

Always looking to enhance the user experience for its customers, Órla Whelan Marketing Director said: “These changes are in response to customer feedback; our priority was to overcome the issues customers were facing in relation to the packaging. The updated design does just that, helping to improve differentiation between products at every point of contact from store and warehouse staff to delivery drivers and insulation installers on-site.

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