Selco Builders Warehouse is giving tradespeople, customers and employees the chance to become an instant millionaire in its latest campaign with talkSPORT.

The Selco Predictor launched this month, with a £1 million jackpot available each week for entrants correctly predicting the results of the 10 Barclays Premier League matches.

Anyone can sign up to the Predictor but, to add a further element of competition, Selco has established branch-specific mini-leagues allowing customers and colleagues the chance to compete with each other. The company is also offering an exclusive monthly prize for customers and colleagues of £1,000 worth of holiday vouchers for the top points-scorer registered in a Selco league.

Hosted on the talkSPORT website, the Selco Predictor can also be accessed in any Selco branch via a terminal located at the trade counter, making access even easier.

To register, visit   

Selco and talkSPORT have an established relationship, with the merchant sponsoring the station's breakfast sports bulletins on the Alan Brazil Sports Breakfast since 2009.

Chris Cunliffe, Selco managing director, said: "We have developed a fantastic partnership with talkSPORT over a number of years, and have enjoyed a mutually beneficial relationship which we are delighted to extend with the addition of the Selco Predictor competition."

Helen Cooper, marketing director for Selco added: "talkSPORT is an important communication channel within our marketing activity to reach tradesmen. The predictor will further enhance our brand awareness but will also add some fun in branch."
Adam Mills, talkSPORT sales director, concluded: "Predictor is a huge part of talkSPORT and correctly guessing the scores is something that both our listeners and presenters take very seriously! talkSPORT and Selco have worked closely together for a number of years and it's great news for both companies that they will be title sponsors of both Predictor and our Breakfast sport bulletins."