The majority of trade professionals have a smart phone where they can access the internet anywhere, anytime. As one of the leading brands in the UK, it is important for Jewson to communicate with its customers using online platforms that are part of everyday life.

Jewson has seen the trend of the ever-increasing online presence first hand with increases in followers, likes and +1’s across the relevant online platforms. Following on from this success, Jewson has become the first builders’ merchant to utilise Vine.

A huge phenomenon among all ages, Vine is a video-sharing site for various sectors of the market, from individuals to big businesses. Vine allows the user to visually engage with their audience in a six-second clip. The easily accessible video app is the fastest growing of 2014, with more than 40m users to date.

Gareth Drew, online marketing manager at Jewson, said: “We want to communicate to our customers in a visually entertaining way and Vine is a fun, quick and engaging way to do so. We are the only UK merchant at the moment using it and we wanted to do something a bit different.”

Jewson’s Vine video is to promote its Trucky Dip competition. Trade professionals who register their details are in with a chance of winning an Isuzu truck worth £24,000. The competition closes on the 24 January so there’s still two days to enter at

To view the promotional Jewson video on Vine visit: