The Tribe is for professionals across the built environment who are passionate about driving sustainable change in the sector.
Adaptavate, a world leader in developing and industrialising low-carbon and carbon-negative construction materials, has announced the launch of The Adaptavate Tribe, a new online community designed to bring together professionals from across the construction and built environment sectors who are passionate about sustainable innovation and climate action.
As the construction industry grapples with the complex challenge of reaching net zero, Adaptavate is taking a bold step to empower those eager to make a difference. The Tribe is an open, collaborative space for exchanging ideas, sharing knowledge, and inspiring real-world change across the supply chain.
Hosted on Discord, a platform traditionally associated with gaming and tech communities, The Adaptavate Tribe brings a fresh and innovative approach to industry engagement. This dynamic, real-time environment allows for informal yet focused conversations, cross-disciplinary collaboration, and fast-paced knowledge exchange—something rarely seen in the built environment sector.
“Sustainable construction doesn’t have to feel distant or difficult,” said Tom Robinson, Founder and CEO of Adaptavate. “I remember my early days on site—it often felt isolating and complicated to do things differently, to do things better. The Tribe is about changing that. It’s our way of making sustainable products and practices more accessible by connecting people who are ready to act, learn, and lead—together.”
The Adaptavate Tribe is open to everyone in the built environment—from architects, specifiers, or merchants, to contractors, installers, and sustainability leaders. Members will gain access to:
The community reflects Adaptavate’s long-standing belief that strong partnerships and open collaboration are essential to accelerating the transition to healthier, circular building practices.
Pete Kelly, Technical Installation Specialist at Adaptavate, with an extensive international career as a business owner in the construction industry, and the Adaptavate Tribe leader, added: “We’re bringing together the people already making change happen in their day-to-day work —on sites, in studios, and in boardrooms— and giving them a space to connect, share, and take action together.”
With the launch of The Tribe, Adaptavate invites built environment professionals at all levels to be part of a collective push toward a regenerative future—starting with stronger conversations, shared learning, and community-led momentum.
Join the Tribe and help shape the future of sustainable construction. To register.
