Renowned Italian premium safety footwear brand Aimont has announced a new, exclusive, partnership with personal protective equipment and workwear specialist Supertouch for its UK and Ireland sales operations.

Supertouch will market all products within the Aimont brand in the UK and Ireland and offer a full spectrum of support to customers.

This partnership will be advantageous to both companies as well as to their customers, who will appreciate the high levels of service delivered by Supertouch. Customers will benefit from its large, highly-trained sales force, who will visit them to offer advice and help. Supertouch will also improve the availability of Aimont’s high-quality products, carrying stocks of 30 core products in addition to those available in its catalogue.

Aimont Managing Director Stuart Thorne said: “Aimont is delighted to have such a significant partner, so well established in the UK and Irish market and with a great back-up network, promoting the Aimont brand of superior safety shoes and boots.”

Stephen Beresford, Strategic Marketing Manager at Supertouch, commented: “Safety footwear specification should be about more than a simple box-ticking exercise.

“Aimont proves that safety needn’t be at the detriment of durability and quality, nor should it be at the loss of comfort, or style. We are really proud to continue the legacy of Aimont here in the UK and look forward to continuing to develop our relationship.”

Aimont is renowned for its extremely popular 24 Bit range of lightweight, comfortable, safety footwear, the most slip-resistant footwear available on the market, which achieved the highest score ever recorded for slip resistance on ceramic tiles with soapy water, and exceeds EN standards by more than three times. The water-resistant Aimont Trucker safety boot range, with its 200 Joule toe cap and steel midsole, is another big seller.

More information is available from: or by calling Stuart Thorne on 01543 441918.