Chris Westwater joins Alpha Heating Innovation as its Technical Sales Manager for the South East of England.

Westwater spent the last four years as a self-employed installer, and before that was Branch Manager of Plumbase in Brighton. He went back into sales having missed the customer interaction he had at Plumbase. His new role involves promoting the Alpha brand to installers as well as providing support and guidance on Alpha products across the South East.

Westwater said: “I missed the selling side of working for a merchant but I was wary of getting stuck behind a desk as I also enjoyed the freedom I had while working as an installer. In this position I have the best of both worlds. I am constantly meeting new people, both merchants and installers, and I am enjoying drawing their attention to the great products we have on offer.”