Anthony Watton to head up BAXI Residential Specification

As part of a strategic Baxi Specification team restructure, Anthony Watton has been promoted to Head of Residential Specification. This new role will oversee the Baxi Assure product and service portfolio, offered to social housing, new build developer and contractor customers.

With the benefit of his 21 years’ experience, including eight years in the specification team at Baxi, Anthony is well placed to guide the regional residential specification teams across the UK to success. Through his leadership, all projects will have the advantage of an organised team of specification experts, who provide the point of contact for all heating and hot water new build residential requirements. More than just a single point of contact for requirements, the specification team also help projects overcome problems and understand how Baxi products and solutions can help them now, as well as in the future.     

Anthony Watton said: “It is my goal to help further cement Baxi’s added-value product and service solution offering in the residential specification sector. I am particularly focused on the low-carbon energy transition and in driving forward the ways our residential specification teams can offer help to meet sustainability targets through low-carbon technologies, such as air source heat pumps. A key part of this process is continuing to work in partnership with our clients to provide the clarity and support they need to make strategic decisions, with so much conflicting information out there at present, as the industry transitions to decarbonisation. This is an exciting and important time for the sector and the future of heat is a challenge that our team are ready and able to meet head on.”  

Commenting on the appointment, Nick Wilson, Commercial and Marketing Director at Baxi, said: “Anthony has a wealth of industry knowledge and expertise that will help to lead our residential specification teams nationwide. Through this strategic appointment, our ability to meet customer demand has been strengthened, and as a business we look forward to Anthony continuing his career with Baxi in this important role.”

Anthony Watton and the residential specification team are responsible for working closely with customers to help them meet their current and future challenges, as the heating market evolves. Baxi Assure is continuously evolving its product portfolio to support customers in finding and delivering the right solutions, supported by specialist technical knowledge and expertise.

The Baxi Assure range of products and services includes A-rated boilers, cylinders, low-carbon air source heat pumps, Baxi Design services, SAP advice and Project Hub to manage product registrations, as well as bespoke product training and support.

For more information about Baxi’s residential specification range, Assure, please visit and follow Baxi Assure on social media linkedin/baxiuk