Armd has appointed Kevin North as its new Sales Director.

Highly experienced in the trade sector, North has worked with Thomson Local, Rated People, Plentific, and Checkatrade. He is also a former electrician and is now helping to protect them, and other trades, from the scourge of tool theft.

North joins Armd with the task to form partnerships with retailers, trade associations, builders’ merchants, manufacturers and other companies in contact with tradespeople. His appointment is part of an expansion drive fuelled by a successful funding round for a new product.

“We are delighted to welcome Kevin on board,” says Duncan Jackson, co-founder and Chief Commercial Officer of Armd. “Following our successful crowdfund, we are now looking for mutually beneficial partnerships particularly with builders’ merchants, electrical wholesalers and other companies who solve the problems tradespeople encounter as they go about their day-to-day business.”