The Builders Merchants Federation (BMF) has appointed Alex Clifford as regional manager for London and the South East with effect from 1 June, 2016.

Mr Clifford has over 30 years’ experience in the building materials industry, most recently as business development director for Polypipe. Prior to that he held sales and contract management roles with Travis Perkins and John Guest.

Commenting on the BMF’s latest appointment, John Newcomb, managing director of the BMF, said: “Alex is taking on a new role that reflects both the BMF’s growing membership and our desire to strengthen relationships with members at a local level. Richard Jones, who previously had covered the whole of the South of the country, will now concentrate on our members in the South West and South Wales”

Mr Newcomb concluded: “Alex also brings to the BMF a wealth of experience in plumbing and heating, and will play a key role in helping us to develop appropriate services for this important sector.”