Baxi Heating has appointed Adam Turk as managing director of its UK commercial business, which comprises Andrews Water Heaters, Potterton Commercial, Remeha and SenerTec UK.

Mr Turk has 25 years’ experience in the building products industry. He has worked in a range of sales and marketing roles, often managing multiple brands. Having previously worked for British Gypsum and JELD-WEN, he joins Baxi Heating from Polypipe. His 11-year career with the company included the role of sales and marketing director at Polypipe Terrain; running the export arm Polypipe International; and, most recently, the role of group commercial development director.

Mr Turk is based at Baxi Heating’s UK Commercial Centre of Excellence in Wokingham, Berkshire. The centre is the head office for Andrews Water Heaters, Potterton Commercial, Remeha and SenerTec UK, providing customers with easy access to a one-stop-shop for commercial water heaters, commercial boilers and combined heat and power products.

Although the brands operate independently and have their own routes to market, in his role as managing director Mr Turk will ensure the brands work together, sharing technical skills, best practice and expertise. This strategy will provide a common interface for customers when a range of the brands’ products are being used on a single project to create a joined-up solution.

Mr Turk said: “It’s an extremely exciting time to join Baxi Heating’s commercial business, with the brands developing ways to work together while still maintaining their own individual identities and product specialisms.

“Andrews Water Heaters, Potterton Commercial, Remeha and SenerTec UK all have their own strengths, and very knowledgeable, talented, experienced teams – my aim is to support and encourage all members of staff, and to make sure they have the opportunity to share knowledge and learn from each other. Although the brands will remain distinct, my intention is to create one overall team that will work together strategically to achieve common goals and objectives.”