BeA, the manufacturer of fastening tools and consumables for the building, timber frame and off-site construction industries, has strengthened its UK sales force to both augment and support its continued success and growth.

Nick Brock and Ricky Roberts have joined the business as technical sales representatives with responsibility for different geographical areas. Both individuals bring with them a wealth of highly relevant experience covering tools and fasteners.

Mr Brock joins BeA as technical sales representative responsible for the West Midlands, while Mr Roberts will be responsible for London and the South East.

Commenting on the two appointments, John Mercer, managing director at BeA (UK), said: "BeA has a strong reputation for offering high-quality products backed by the very highest levels of responsive and reliable customer support.

"Our technical sales representatives are vital in maintaining that track record and also in helping us to deliver solutions that maximise customer productivity and margins while reducing cost.

"Both Nick and Ricky bring valuable skills and experience to BeA. We are all delighted to welcome them to the team."