Bond It has opened a dedicated training facility in West Yorkshire to help the company deliver high levels of customer service and support.

The training centre, which is located at the company’s head offices and manufacturing site in Elland, West Yorkshire, will be used to help stockists understand the features and benefits of the Bond It range. It will also be instrumental in meeting Bond It’s own staff training and development needs as the company continues to expand.

Kirstie Cooper, marketing manager, said: “As a business, Bond It offers a wide and increasingly diverse product range that covers everything from sealants and adhesives to tiling products, roofing compounds and decorating sundries.

“Our new training facility will enable Bond It stockists to learn more about the numerous items within our product portfolio and from our own team of in-house experts. They’ll be able to discover more about the key benefits on offer and also the most effective application methods. There’s even a special demonstration area where they can get truly hands on and try products out for themselves.”

Bond It will use its new training centre in particular to inform stockists about some of its more innovative products, which it says could offer performance characteristics not previously encountered. These products include the manufacturer’s hybrid sealants such as GB Pro.

GB Pro combines the benefits of a silicone sealant (such as rapid curing, no bubbling and the ability to be applied at lower temperatures) with the advantages of a polyurethane sealant (including good paintability and strong tear resistance), Bond It says.

In addition, it also doubles as a universal construction adhesive, helping merchants and other resellers to reduce stockholding as well as demands on merchandising space.

Ms Cooper adds: “The opening of the new Bond It training centre reflects our commitment to offering a complete package consisting of high quality products backed by equally high levels of service and support. It should also serve as a catalyst in our customers’ success.

“By equipping stockists and their staff with better product knowledge, it will help them to deliver better product advice, enhanced customer service and ultimately to drive increased sales.”