Pete Riding has joined Bradfords as Commercial Category Director to help deliver the company’s Customer-Focused Commercial Proposition.
Riding has over 30 years’ experience in the building industry, spread across merchants, retail and manufacturing.
His role, encompassing product, pricing and marketing, will involve working closely with all 43 branches, as well as with key strategic partners.
David Young, Chief Executive Officer at Bradfords, commented: “We are very pleased to have Pete onboard. His experience across the different sectors within the building industry will add a balanced view to our commercial team and strengthen our partnership with key suppliers”.
Riding added: “This is a very exciting time to be joining the Bradfords family. Being part of a very progressive, forward thinking business with strong plans for continual growth and expansion, I relish the prospect of strengthening the commercial proposition and the customer experience.
“Next year is a milestone year as we celebrate our 250th anniversary – lots of exciting plans afoot.
“Our passion and commitment to providing the best service to local business remains our priority. I look forward to meeting many branches, suppliers & customers over the coming weeks and months”