Craig Newman has joined CCF as National Sales Director to help deliver the company’s Completely Customer Focused service proposition.

The highly strategic role involves working closely with each of CCF’s 42 branches around the UK in order to drive insulation sales and further raise awareness of the distributor’s commitment to putting the customer first.

Newman has over 20 years’ experience in the insulation and distribution industry.

Dean Pinner, Managing Director at CCF, commented: “We are very pleased to have Craig onboard. His extensive industry experience makes him a real asset to the team and we have every confidence that he will be successful in further implementing our core vision and various projects across the business.”

Newman added: “Since starting my role, I have spent time visiting CCF branches around the country in order to get under the skin of the business, meeting the managers and their teams.

“As my position is very strategic, I will be working closely with many other departments within the organisation too - from the Business Development Team and National Sales Office to CCF’s Technical and National Framework Teams, which are dedicated to helping ensure compliance around material specification.

“Given the sheer variety of work involved, I will be taking a top-level view to help shape the business in terms of sales delivery while also ensuring the best possible customer experience at all times. As a result, my first year at CCF looks set to be a hugely productive one.”