Dickies Workwear has created an online community where users can share their thoughts about upcoming designs for work attire.

The Dickies Ambassadors programme allows customers to join in online discussions and help design upcoming clothing and footwear. They can also receive exclusive offers, enter competitions, and get previews of upcoming workwear collections.

James Whitaker, Marketing Director for Dickies, said: “One of our core values at Dickies is a focus on constant innovation. This approach has allowed us to remain the global leader in performance workwear, and create products that go above and beyond the expectations of those who rely on them.

“The Dickies Ambassadors community is a key initiative to fuel that innovation with constant dialogue and interaction with consumers, and we’re eager to get it off the ground.”

Following the UK launch of the programme, Dickies plans to expand into France and Germany.

To sign up to Dickies Ambassadors, click here.