Dunlop Adhesives has revealed that its major re-brand – which included the launch of a contemporary and bold new look across its website, logos and packaging – has been a triumph amongst the trade, with a subequent 86% increase in new Trade Zone registrants.
To celebrate its success, Dunlop is launching its Trade Zone referral scheme to thank loyal customers and incentivise them to refer a friend to register on the online platform, where they’ll be able to access a range of handy tools. All customers who refer a friend will win a Dunlop goody bag, packed with trade treats.
Debi Boulton, brand manager of Dunlop Adhesives, said: “We’re delighted that the re-brand has been so well received amongst the trade. Dunlop is a dynamic company that is keen to stay at the forefront of the industry and provide customers with exceptional products and a quality service, and we feel that the new look reflects this ethos – and it seems the trade does too!
“To say a big ‘thank you’ to our loyal registrants, we’re running a ‘Refer a Friend’ scheme, meaning every registrant that refers a colleague or workmate to the site automatically wins a Dunlop goody bag.”
She added: “The Trade Zone is a fantastic resource for tradesmen and harnesses a range of handy tools to help them complete the job to a top spec. From the Job Build application, where tradesmen can enter a job’s specification details and the tool will generate product recommendations, to the site’s ‘How To’ guides and Top Ten Tiling Tips, the Trade Zone has plenty to offer.”