EH Smith Builders’ Merchants has extended its title sponsorship deal with the University of Birmingham Hockey Club, which counts Olympic gold medalist Lily Owsley among its roster.
Building on a successful partnership last season, the EH Smith brand is now displayed on all 10 of the men’s and ladies’ teams, including the two top teams which play in the Conference West and Investec Women's Hockey League respectively – both top flight leagues.
The teams wear EH Smith-branded kit and the company displays its branded banners at home ground pitches as well as providing mugs so that the teams can enjoy a proper cuppa too.
EH Smith’s commercial director Darren Moles said: “We were delighted with our first season as sponsors and were keen to extend our commitment even further to all 10 teams.
“The University of Birmingham is surrounded by our branches – from Stourbridge to the west, Longbridge to the south, Shirley to the east and Harborne, just a few minutes away from the campus. Our newest branch in Castle Bromwich will join the team when it opens in 2017 and we look forward to another season of fantastic on-pitch performances and plenty of chances to inspire our employees, so that they can understand what a winning mindset can do in business as well as sport.”