Southern Sheeting has appointed Jo Morfield to the role of Ecommerce Manager to lead the company’s ecommerce expansion and support the next stages of its growth.

Morfield is an experienced Digital Marketing Manager, who has worked for the travel industry and for a car dealership group. Her role at Southern Sheeting will involve setting-up, resourcing and managing a new ecommerce department, while ensuring that the recently launched website delivers an exceptional user-centric experience.

Tony Hobbs, Managing Director of Southern Sheeting, said: “We’re delighted to welcome Jo to our team. She will play a key role in supporting us on our digital journey, achieving our ambitions and growing our online capabilities.

“We’ve invested a lot of time in launching our new website. Its full ecommerce functionality allows both new and existing customers to see their own pricing, check live stock levels and purchase everything online within a few clicks.

“Jo’s experience and enthusiasm for helping companies realise a digital transformation is just what we need to take Southern Sheeting’s offering to the next level.”

Morfield said: “With more than ten years of digital and ecommerce experience, I have always been passionate about digital transformation and making a difference.

“I love working with companies to help them on their digital journey, and who have clear ambitions, along with a desire to futureproof and grow their online capabilities, so it’s a fantastic opportunity to support them in this venture.

“This role is vital to the company growth strategy and I believe that I will bring drive, passion, and a commitment for all things digital along with my wealth of experience.

“I have already been made to feel like part of the team in this friendly and family run business which goes above and beyond to look after its employees and clients. I’m looking forward to bringing their 40 years of experience and amazing customer service to the online journey.”