Essential Bathrooms has added to its growing portfolio with a budget-friendly collection for small spaces.
Following the successful introduction of the Maine range in 2019, Essential – Ideal Bathrooms’ private label furniture category – has now launched Montana, a one-stop solution for the smaller bathroom.
The innovative range comprises 12 all-in-units, each combining a basin, storage and a flat surface, making it perfect for modern bathrooms and en-suites where space is at a premium.
Andrew Cotterill, category manager of Essential, said: “We felt there was a real gap in the market for high-quality, affordable units.
“Montana offers real innovation for the smaller bathroom market, as we know that many consumers are looking for a full complement of storage, handwashing capabilities and flat surface space, all on a conservative budget.
“We’re proud to say that this new range ticks all those boxes, giving consumers a greater choice – no matter how much room they have to work with.
“What’s more, Montana is a real high-value offering, with no compromise on quality or features against its very reasonable price.”
Montana is available in two finishes; Painted White for an air of tranquillity, and Urban Grey, which draws on the industrial trend that continues to be big news in 2021.
The range is available in widths of 1000, 1100 and 1200mm, with a left or right-handed design. All units can be personalised with the brand’s new collection of Francis Pegler by Essential brassware, bringing a truly bespoke look to any bathroom.
With the introduction of Montana, the brand is confident it can meet all price points, offering value-for-money options to meet all budgets.
Essential was launched as a private label of Ideal Bathrooms, the UK’s number one bathroom distributor, in 2010 and specialises in bathroom designs to suit all budgets, from sanitaryware and shower enclosures to brassware, accessories and more.
For more information about Essential Bathrooms, visit: www.essentialfromideal.com
