Ideal Bathrooms have been appointed as exclusive UK distributor of the new bathroom brand Bayswater London W2. This Victorian and Edwardian style collection complements Ideal Bathrooms’ portfolio, giving retailers access to a new, period-inspired range.

Ideal Bathrooms’ Commercial Director Danielle Lillis said: “Bayswater brings a wealth of experience in the bathroom industry coupled with a range of superbly designed products for the mid-upper market sector. We will be working closely together to develop this new British bathroom name into a major industry brand.”

Bayswater’s Darren Allison said: “As a new British brand, it is vital we hit the ground running and Ideal Bathrooms is the perfect partner to achieve rapid market penetration.”

Bayswater London W2 is a range of bathrooms created to capitalise on the market appetite for traditional design. It is a range of brassware, porcelain, furniture and radiators with full technical and marketing support and warranties and is a major addition to the British bathrooms sector.