ILTON: Impey UK, a leading authority on wetroom and specialist showering products is currently undergoing a period of change and investment with major changes to its biggest assets – staff, products and branding.
Leading the way is new managing director Martin Carroll who has a wealth of experience in the bathroom industry with a career encompassing famous bathroom companies such as Armitage Shanks, Ideal Standard and Ideal Bathrooms.
Responsible for the growth and development of the Impey product brands, Mr Carroll has realigned and strengthened the team to give more focus to each market sector.
Martin comments, “We have a clear focus of where we want to be and have increased the marketing team from one person to a new and energetic team of four. Impey has a very good reputation for quality products and we want to capitalise on this, reinforcing our team and product offering in order to achieve the growth we are looking for."
The new marketing team includes Steve Trigg who has been with Impey for five years and is appointed as head of healthcare marketing. Steve will be announcing major new product introductions in the forthcoming weeks which will be just the beginning of a new focus on Impey healthcare products in 2011.
A new face joining Impey as head of retail marketing is Gemma Rickard, who has marketing experience in the homes and DIY sectors and has expertise in Internet marketing. The retail sector of Impey is currently undergoing a major review and rebranding which will be unveiled with new literature and new products shortly.
Responsible for marketing services including exhibitions and brochures is Debbie Smith who has been with Impey for 18 months and, embracing new media, Neil Whitehead has been appointed as social media executive and is responsible for building a media personality for Impey within online communities.