Graham Plumbers’ Merchant has appointed Asa Finnigan as its new National Contract Sales Director.

In his new role, Finnigan will oversee the contract sales team and support Graham’s current and new business opportunities within the new build, social housing and commercial sectors. 

With 27 years of experience in the industry, Finnigan has previously held the position of Southern Regional Sales Director and later National Senior Accounts Director for two well-known plumbing and heating brands. Both positions allowed him to work alongside key stakeholders in the P&H contractor sector and manufacturing business.

Finnigan joined Graham in 2017 as an Area Director. In addition to the contract sales team, he will oversee the estimating services team that supports the company's Key Account Managers and the wider business.

“Graham has strong expertise and heritage in the heating and plumbing industry, and we can do so much more in terms of contract sales,” commented Finnigan.

“This is an opportunity for us to start driving new business, to better utilise our position in the supply chain and strong manufacturer relationships to have a positive impact on the efficiency and add value to larger scale projects.”

“Over the next few years, Graham will also be investing in its product portfolio and expanding its market offering. For example, by 2025, gas boilers will no longer be installed in new build developments. Graham will be at the forefront of this evolution in the plumbing and heating sector.

“We are looking at the new technologies available and learning with our supplier partners about how we can best support market changes like this and support sustainability initiatives. This is just one element in our strategy for the next five years and I look forward to working as part of this experienced team to bring them to fruition.”