Grant UK has announced a new partnership with Bath Rugby for the club's 2015/16 season, with the aim of providing increased local and national brand awareness.
The company believes the partnership will provide the opportunity to increase the profile of their range of heating products. Perimeter board advertising will be erected at the team’s home ground The Rec, where matches are regularly televised, increasing local and national brand awareness. Sixteen home fixtures have been confirmed at the 12,200 capacity stadium.
Grant says it is thoroughly looking forward to working with a club that is synonymous with first class sport, professionalism and determination to succeed. Grant UK’s company headquarters is based in Devizes, Wiltshire, which is about 20 miles from the city of Bath.
Being based so locally to the Rec, Grant UK’s employees and customers no doubt make up a proportion of the fans that support Bath Rugby, which is one of the reasons Grant deemed the club a perfect partner.
Grant UK also wants to reach the local off-gas communities and inform them of the alternative sources of heating that could make their homes more sustainable and reduce annual fuel bills.
The 2015/16 season will see Bath Rugby celebrating its 150th anniversary, with Grant UK celebrating its 20th birthday in 2016.
Anna Wakefield, marketing manager for Grant UK said: “We are honoured to have been given the opportunity to support a club whose reputation is held so highly both locally and further afield.
“The strong teamwork among the players, which is so clear to see when they step onto the field, is just one of the club’s characteristics which Grant values. Bath Rugby’s professionalism, success, and undeniable resolve to be the best in their game are additional values which we as a company share.”