Leicester Tigers Wheelchair Rugby Team has signed a three-year sponsorship deal with Häfele.
The furniture fittings and architectural hardware specialist’s logo will be branded on the control tower at Leicester Tigers’ home ground, known as “The Cube”.
Häfele staff will also be able to watch matches from their own hospitality box, which has been refurbished using its products.
The sponsorship will begin next month at the start of the new rugby season.
Becci Pell, Marketing Communications Manager at Häfele, said the company believes it is important that its products are accessible for people who require furniture with additional functionality.
She said: “We’re incredibly proud and excited to be sponsoring such an extraordinary wheelchair rugby team.
“We we are committed to offering products that improve accessibility for all, so the partnership is a natural fit.
“We look forward to using our experience to help the team build upon their already phenomenal success.”