Domestic heating and boiler manufacturer Ideal is partnering with West Bromwich Albion Football Club, with its logo set to appear on the players’ kit and training wear.
The kit is designed by Puma and will be available later this summer for the 2018-19 and 2019-20 seasons.
Shaun Edwards, CEO of Ideal Boilers, said: “From the moment you step into The Hawthorns you realise Albion is a very special club and we are thrilled to join forces with them.
“We think there is an exciting journey ahead and I’m delighted Ideal will be there supporting them every step of the way."
West Bromwich Albion’s Chief Executive Mark Jenkins welcomed the deal: “This summer marks the start of a new journey for the club and I’m delighted we have found in Ideal Boilers a partner which can point to the same longevity and values.
“Their founding principles were 'quality, innovation and value' and that is something we can identify with at The Hawthorns.
“I’m particularly pleased that we have a two-year agreement, which can allow both Ideal and ourselves to develop a partnership that can truly benefit both.”