Knauf has been shortlisted in the Best Social Media Campaign category for the Construction Marketing Awards for a Facebook project that successfully grew Knauf’s online following.
The Knauf Summer of Sport campaign was created with the intention of driving likes and followers to the Knauf Facebook page among contractors and plasterers. With a summer filled with major sporting events to capitalise on, the Summer of Sport tapped into public enthusiasm by creating ‘whiteboard videos’, as well as offering sport-related prizes.
The videos referenced some of the summer’s major sporting events to demonstrate the performance benefits of several Knauf products. Viewers were then encouraged to like and share content in exchange for various prizes. This led to the growth of the Knauf Facebook following and an increase of engagement in the channel.
Amrik Sanghera, campaign manager at Knauf, said: “With over 2,300 likes, 146,300 video views and 1,900 new followers on the Knauf Facebook page, we were overwhelmed by the positive response to the Summer of Sport campaign, which has been an outstanding success. We are thrilled to be shortlisted for the Awards, and look forward seeing if we can go all the way in December.”
Supported by the Chartered Institute of Marketing Construction Industry Group, the Construction Marketing Awards shortlist represents the top marketing strategies and campaigns in the construction industry for the year. The Construction Marketing Awards take place on 1 December in London.