BIRMINGHAM: Lafarge Cement has secured a top national accolade being 'highly commended' in the Marketing Society's Awards for Excellence 2011.

The endorsement recognises Lafarge Cement's plastic packed Mastercrete and was announced at a special black tie awards ceremony in London on 6 June.

Lafarge Cement was in the running for the award with some of the biggest household brand names including Arla Foods (Anchor Butter), Britvic Soft Drinks, Capital One and First Milk Cheese Company.

Javed Sethi, head of marketing at Lafarge Cement said: "Mastercrete's waterproof and tear-resistant plastic packaging is the solution to a major customer concern – how to keep cement dry and prevent wastage at builders' merchants and at building sites. This award is a fantastic accolade and we are proud to have been highly commended in these prestigious awards."