Laufen has appointed Emma Mottram as new marketing manager for the UK.

Managing all aspects of Laufen marketing at the company’s headquarters, Ms Mottram brings a wealth of international experience to her new role, joining Laufen from Caterpillar where she was marketing manager for Europe, Africa and the Middle East for six years.

As marketing manager for Laufen UK, she will drive the development and delivery of the brand’s marketing strategy. Ms Mottram will oversee the promotion of existing and new products as they come to market and support the brand as it continues to go from strength to strength in the UK.

She is looking forward to implementing a fully comprehensive marketing plan for the year and diving into some key projects, including Sleep 2016, along with bringing new products to market next year.

Ms Mottram said: “Laufen is a fantastic brand and I am so thrilled to be on board at such an exciting time. I’m looking forward to using my experience to drive further growth for one of the leading brands in the sanitaryware market.“