Paint brand Leyland Trade is kicking off what it hopes to be a big year in 2016 after signing a partnership deal with the Professional Darts Corporation.
The partnership agreement confirms Leyland Trade as an Official Partner of the PDC for the next two years, building on the company’s long-standing association with one of the UK’s most popular sports. More than 250,000 live spectators attend PDC events every year, and the Leyland brand will be displayed on set signage at all the UK and Ireland televised events.
The PDC’s promotional literature, press advertisements, posters and publicity material will all help to deliver information about Leyland’s paint products to one of the largest and fastest-growing audiences in UK sport, and Leyland will provide its customers with opportunities to meet players and attend darts events.
In addition to this, Leyland has further cemented its association with the sport by announcing that it has renewed its sponsorship of three of the world’s top players again this year. The 2008 World Champion Mark Webster, Simon Whitlock, and world number one Michael van Gerwen will all wear the Leyland logo on their shirts during competitions in 2016.
Tim Wood, Leyland marketing manager, said: “We are delighted to be partnering with the PDC, and this promises to be the biggest year yet in terms of Leyland’s association with darts. Being an official partner of the game’s leading professional body and sponsoring three of its top players – including the world number one Michael van Gerwen – makes everyone at Leyland extremely proud.”