Leyland Trade has given one of its loyal customers the once-in-a-lifetime opportunity to take on world darts champion Michael van Gerwen.
Frank Johnson, who has sold Leyland Trade at Wear Valley Decorating Centre in County Durham for more than 20 years, took on the darts superstar in an exclusive private event at PPG Canalside in Huddersfield.
Leyland Trade has a long history of supporting its loyal stockist customers and encourages them to share in its ‘work hard, play hard’ ethos.
Stockist brand marketing manager, Vicky Jones, said: “We pride ourselves on the relationships we have with our customers, which is why hosting events like this is so important. Frank has been a hugely loyal customer over many years so it was fantastic to see him taking on the world champion…and giving him a run for his money!
“Our sponsorship of Michael van Gerwen has elevated the exposure of the Leyland Trade brand, which we know is having a positive impact on our customers as well. Darts is one of the most popular sports in the country now and we’re proud to be associated with it.”
Mr van Gerwen added: “As professionals, we all love to play in and win major televised tournaments, but it’s also very enjoyable to play members of the general public in events like this one organised by Leyland.”
Mr van Gerwen forms part of an all-star darting ‘Team-Leyland’. Former world champion Mark Webster and current world number five Simon Whitlock are also sponsored by Leyland.