Dan McMahon has been made a Senior Area Sales Manager.

Long Rake Spar has announced the promotion of Dan McMahon to Senior Area Sales Manager, recognising his strong contribution to the business since joining two years ago.

During his time with the company, McMahon has played a key role in developing customer relationships across the builders’ merchant and landscaping sectors, building a reputation for reliability, professionalism and a results-driven approach. His understanding of the market and ability to support customers has seen him become a valued member of the wider sales team.

In his new role, McMahon will take on increased responsibility within the sales function, supporting the company’s continued growth and strengthening its presence across key markets.

Commenting on the promotion, Group Sales Director Shane McCormick said: “Dan’s progression within the business is well deserved. He has consistently demonstrated a strong work ethic and commitment to both our customers and the wider team. His development over the past two years reflects the opportunities we aim to create for our people, and we are confident he will continue to make a significant impact in his new role.”

McMahon added: “I’m really pleased to step into this new role and I’m looking forward to continuing to support our customers and contribute to the company’s growth.”

The promotion highlights Long Rake Spar’s ongoing investment in its people and its commitment to strengthening its sales capability across the UK builders’ merchant sector.