The IPG has appointment an experienced Marketing Manager with extensive experience in the retail sector.
Nicola Lovell (Nike) joins the team after a career in marketing spanning over two decades with brands such as Filofax and Feather and Black.
She plans to draw inspiration for her new role from her passion to help the independent merchants trade on a par with the nationals. After years working with established brands, Nike understands the importance of a strong brand equity, customer engagement on every level, a solid supply chain, and product offering.
Her areas of expertise include brand strategy, marketing initiatives, retail and consumer marketing and identifying future challenges and opportunities that will influence the brand.
Nike said: “I’m excited to build on the success of The IPG brand by creating a marketing strategy that equips The IPG members with the best tools to accomplish long term growth, guaranteeing a bright future for members and supply partners alike.
“I can’t wait to help The IPG keep its ‘stronger together’ promise. I am really looking forward to helping the team deliver innovative and creative marketing approaches, which will drive customer engagement and ultimately demand for supply partners’ products.”
Robin Beal, Managing Director of The IPG added: “We’re thrilled to have Nike join our ever-expanding team and look forward to seeing her use her experience to help to bring The IPG’s proposition to life through story-telling and the in-store experience.”
Picture caption: Nicola Lovell has joined The IPG as Marketing Manager.