STOKE-ON-TRENT: Twyford Bathrooms has announced the appointment of Mark Winfield as marketing manager for the UK in a move to steer the brand forward.

Mr Winfield joined Twyford Bathrooms straight from school in 1976, and was previously head of product management.

Mr Winfield has outlined three immediate marketing priorities in his new role to help achieve his overall objective of moving the Twyford Bathrooms brand forward. The product ranges are undergoing a thorough examination to make sure that it meets the needs of the changing market place.

Alongside this process, the ranges will be extended with a square emphasis on design, to ensure that Twyford Bathrooms always offers the best in new design thinking. To support the product, Mr Winfield and his team will work to ensure that the brand values and messaging are coherent and communicated effectively to both external and internal markets.