Emma Maude has joined Wirquin as the new business development manager for the North West, Yorkshire and the East Midlands.

She joins Wirquin with over 15 years of bathroom industry experience gained at Ideal Standard, Kohler Mira and Davroc Distribution. Ms Maude will be tasked with supporting key customers in the region and driving growth through new sales acquisitions. She will report directly to Simon Edwards, national sales manager for the UK business.

She said: “I’m delighted to be joining Wirquin at this time. They have a host of new product innovations to promote to the market and it’s going to be a pleasure to assist them with this goal to customers and prospects in the area I cover.”