Norton Clipper has expanded its diamond blade offering with the addition of its latest performance tier.

The new ‘Standard’ tier is a more minimal range, designed for contractors and DIYers working on smaller jobs and to a budget.

Perfect for light to medium-duty building, construction and maintenance tasks, the new tiered blades are available in three application sectors:

  • Standard Ceramic: Designed to cut ceramic, glazed ceramic, porcelain tiles and other similar materials for a quality cut 
  • Standard Universal: Suitable for universal building materials such as bricks, pavers and building blocks – also available in Universal Turbo for a more aggressive cut on harder materials (ideal for roof tiles)
  • Standard Beton: Covers tougher materials, such as concrete and reinforced concrete

This announcement comes as trades and competent DIYers prepare for another home renovation serge. With the nation spending more time at home, this year saw almost two-thirds of homeowners investing in renovations, and with time at home set to continue into the annual home restoration peak, merchants are being advised to stock up now.

Renowned as the cutting products of choice in the construction and building industries, the Norton Clipper range is a long-time customer favourite. Now striking the perfect balance of durability and expert finish, with cost-effective, entry level solutions, these new additions are no exception.

Designed with the professional, the hobbyist and the DIYer in mind, the Standard tier provides an inexpensive solution for those who may be working to a budget, or simply have no need for the pricier heavy-duty products – opening up a new line of sales opportunities for distributors.

To help stockists quickly and easily advise the correct tool for a customer’s project, blade blotters have been enlarged to clearly display images of the correct material and application type, and packaging is colour coded in order to help identify which materials it can be used for, as follows:

  • Green (Standard Ceramic): Ceramics and porcelain
  • Blue (Standard Universal): Building materials
  • Red (Standard Beton): Concrete

Blades are available in a range of sizes to ensure suitability for all types of cutting machinery including angle grinders, tile, chop and masonry saws. Certified by the Organisation for the Safety of Abrasives (oSa), the new Standard tier blades embody the same importance of safety that Norton Clipper and its users value.

Adrian Hough, Country Manager at Saint-Gobain Abrasives, comments: “Our new entry level Standard blades complement our existing family of quality product and performance tiers, namely: Classic, Pro and Extreme. Each tier provides users with the right amount of power and durability for each application – using the correct blade can guarantee users a smoother and faster cut, whilst extending product lifecycles to save money and time spent on replacements.

“We have developed this range alongside distributors and trades in order to inform and prepare for the incoming home renovation serge. We are confident that both professionals and DIYers alike will create strong demand for this new tier of blades, which delivers great results at Norton Clipper’s best price.”

To find out more about Norton Clipper’s Standard tier diamond blades, visit https://bit.ly/2HyL5g0, or for more details, pricing or to become a stockist, contact sga-uk@saint-gobain.com or call 01785 279553.