Olympia Tools has strengthened its sales function with the appointment of a new national sales manager.
Darren Hicks joins the business in the strategically important position and is tasked with helping Olympia Tools increase penetration for the Roughneck brand across the builders’ merchant, DIY and garden centre markets.
Mr Hicks brings with him a wealth of impressive and highly relevant experience, having spent 25 years in trade-focused sales roles. Prior to joining Olympia Tools, he was UK sales manager at the US company Master Lock, which manufactures and distributes padlocks and security products. He was also sales manager at Irwin Tools and regional sales manager at Unifix.
“I was drawn to Olympia Tools by the strength of the business and the Roughneck brand,” explained Mr Hicks. “The role of national sales manager offers an exciting opportunity to both develop my career and make a significant contribution to the company’s continuing success and rapid growth.”
John Bramwell, managing director at Olympia Tools, added: “We’re delighted to welcome Darren to the team. His obvious passion for sales and his strong customer focus, combined with his impressive career track record, made him a natural choice as our new national sales manager.
“I’m sure he will prove a valuable and highly beneficial addition to the business.”