PUNK has announced an advertising campaign with the First Utility Rugby Super League as the 2016 season begins.

In a one-year deal, PUNK will gain brand exposure at a string of top level sporting events, which will air on Sky Sports and the BBC in a campaign reaching audiences of up to 20.4m people. PUNK branded advertising boards will be displayed at eight fixtures on 12 metre TV-facing boards.

To celebrate its new partnership, PUNK is rolling out a social media campaign inviting fans to share their best #FacePUNK to be in with a chance of winning match tickets. The campaign can be found on the PUNK Facebook page.

Sam Johnson, marketing manager at PUNK said: “The Rugby Super League is a natural fit with our brand approach and range of aggressive, high impact-resistant products. We’re looking forward to reaching new and existing audiences to further raise the profile of our power tool accessories.”