Lily Chadwick will head up all communications activity and implement formal marketing strategies

Leading importer and distributor of Firestone RubberCover roofing products, Permaroof, has appointed Lily Chadwick as marketing co-ordinator as it continues to grow the number of brands and services it offers to merchants as well as direct to trade.

Chadwick is tasked with strengthening each individual company in addition to the parent Permaroof UK brand, heading up all communications activity and implementing formal marketing strategies.

Chadwick said: “Permaroof is a leading name in the flat roofing market, it has a strong reputation for strategic growth at an impressive rate. It was this market position and the company’s move into new markets, such as fencing and artificial grass, that held great appeal as a marketeer.

“Permaroof is run as a really tight-knit friendly business, which extends to its relationship with customers. This is not only enjoyable as an employee, but it’s a fantastic basis for the formal marketing strategy that will be rolled out throughout 2020.”

Permaroof, which has its head office in Alfreton, Derbyshire, has grown rapidly since it started trading as a family business in 1999. Over the past five years, the firm has tripled its turnover. In 2019, the business celebrated its most successful year to date with 24,000 orders completed.

This significant milestone followed four consecutive record sales months and a raft of investments. The company added 22,000 sq. ft of warehouse space with 60,000 sq. ft of racking to its Derbyshire head office in early 2019, allowing the addition of new product lines, as well as increasing its sales force by eight to form a nationwide team of 37.

During the outbreak, Permaroof reacted swiftly to adapt its offering to begin working closely with modular companies for the first time, supplying fast flat roofing solutions to four emergency NHS projects in the first month of lockdown.