App includes features to maximise opportunities for merchants

Following the announcement of £2bn for energy efficiency improvements to homes in England, ROCKWOOL has created an app to help maximise sales as part of the UK Government scheme. The Green Homes Grant App, which is available in Google Play and Apple stores, as well as on, is designed to generate demand for sales of non-combustible stone wool insulation and increase customer traffic to branches.

The app guides installers and homeowners through the Green Homes Grant scheme, with information on the application process, the definition of primary and secondary measures and how to choose products to meet a project’s needs. Tradespeople will also find a handy materials calculator, installation guidance and a stockist finder for ROCKWOOL’s Trade Insulation Range.

As well as being a useful feature for professionals, the stockist finder is great news for merchants as trades can quickly and easily identify where to buy the products they need, helping generate orders and increase footfall.

“The Green Homes Grant has the potential to be a significant and well needed cash injection for the construction industry, as well as a catalyst for critical change on energy usage. We want to do all we can to make sure the scheme is a success and is accessible to all - that includes for builders’ merchants,” said Annemarie Shotton, ROCKWOOL’s National Sales Manager – Merchants & DIY.

“The app will help drive demand, signposting tradespeople to our network of stockists, and is also a great added value tool for merchants to share with their customers to help increase their understanding of the Green Homes Grant and the opportunity for insulation.”

Due to its categorisation as a primary Green Homes Grant measure, ease of installation and effectiveness in generating energy savings, ROCKWOOL is predicting insulation will be the natural choice for Grant applicants.

In particular, due to its excellent thermal performance and added fire and acoustic benefits, ROCKWOOL’s Thermal Insulation Roll presents a highly attractive option for homeowners wanting to make the most of subsidised measures.

To meet projected demand for its Thermal Insulation Roll as part of the Green Homes Grant, ROCKWOOL has increased production rates and has 60,000m2 storage facility available to house stock and ensure a steady supply into builders’ merchants.

This new app is part of ROCKWOOL’s comprehensive marketing plan for the Green Homes Grant that centres around a new Green Homes Grant portal. The manufacturer has also created a tailored marketing toolkit for merchants where they can access a wealth of marketing materials, including a web version of the new ROCKWOOL app for their website.

To be listed on the new ROCKWOOL Green Homes Grant app, merchants can contact