Redring has announced a new partnership with heating and plumbing merchant, Plumbase, to launch a major water heating initiative for installers.

Designed to help drive sales of Redring’s comprehensive range of stored and instantaneous water heating solutions, for both commercial and residential applications, the business is confident the campaign will result in increasing Redring’s share of the water heating market.

Working closely with Plumbase, the marketing team at Redring has developed an informative, new installer product guide with eye-catching point-of-sale material. In addition to this, a number of breakfast mornings will be delivered by Redring and Plumbase at branch locations nationwide, offering customer incentives, giveaways and product demonstrations

Richard Braid, head of water heating and showers at Redring, said: “Our partnership with Plumbase is excellent news for the Redring brand and fits within our strategic growth plans through the merchant sector and key strategic partners.

“Plumbase was the ideal choice thanks to the excellent reputation and respect the merchant has among our core customer base. With 170 branches across the UK, there is no doubt that Plumbase can help us raise the profile of Redring’s vast range of water heating solutions.

“We want Redring to be thought of as a one-stop-shop when it comes to water heating. Not only can we deliver small domestic solutions, but we also have the answer when it comes to commercial applications, covering a wealth of technologies and features. Also, as an established brand, we offer peace of mind to our customers as well as an extensive product portfolio.”

Karl Foote, commercial manager at Plumbase, added: “Adding quality, value and choice to our product ranges is always a top priority for Plumbase, and by teaming up with an established brand like Redring, we are confident this latest addition will be a real hit with our customer base.“

Picture caption: L-r: Karl Foote, commercial manager at Plumbase with Richard Braid, head of water heating and showers at Redring.