At a time when the market is tough for many merchants, Russell Roof Tiles has invested in a host of new merchandise and marketing material to support merchants who sell in-store or online.

A recent report by the Builders Merchants Federation highlighted that in 2019, the merchant industry saw a slowdown, experiencing a 0.8 per cent decrease compared to the previous year.

The new marketing collateral has been specially designed to provide online and in-store advice and support on achieving a long-lasting roofing solution. It includes information on various pitched roofing products and technical information such as size, weight and best accessories to match different tiles and specifications.

Merchants can benefit from Russell Roof Tiles’ easy to use online tools. The Tile Estimator which helps customers find out how many tiles are needed for a project in just two minutes.

The Online Fixing Specification also pulls together topographical information on the exact location of the project with the wind calculation parameters using the latest software, making it a simple task, to ensuring that the specification fully complies with all the latest standards.

This material will be pivotal in helping merchants get hold of information quickly. It will also ensure they are providing their customers, who rely on merchants’ expertise, with the best professional advice and added service value during a difficult period of trading.

One merchant to have already benefitted from Russell Roof Tiles support is MKM Building Supplies, one of the UK’s largest independent builders’ merchants, with over 60 branches across England and Scotland.

Gordon Simmons, Assistant Branch Manager at MKM Building Supplies, said: “We are very glad to be onboard with Russell Roof Tiles and they have always been very supportive to us.  The team has helped us out and backed us when needed whilst we bring Russell Roof Tiles’ products to the market within our area.”

Andrew Hayward, Managing Director at Russell Roof Tiles, said: “At Russell Roof Tiles, we have always been dedicated to supporting merchants and we continually look at ways in which we can improve our service. Our expert team is always on hand to offer advice when required and we have introduced a number of new assets over the years to help merchants.

“Our latest investment has ensured that merchants will benefit from free, easy to use marketing material which will in turn help them with their purchasing decisions, support them in their day to day roles and enable them to offer professional advice to customers.”