The Builders Merchants Federation (BMF) has partnered with sales intelligence software supplier sales-i to support the industry by extending use of its services.

The BMF, which has more than 500 members, ranging from small companies to national organisations, is also the primary provider of specialist training for all employees covering apprenticeships, product and selling skills, and managerial development.

John Newcomb, managing director of the BMF, said: “I am pleased to welcome sales-i into BMF membership.

“It’s reassuring to see a number of our BMF members are already using their sales intelligence software, and hopefully through their membership of the BMF these numbers will continue to grow”.

Paul Black, chief executive officer of sales-i, said: “The BMF is dedicated to supporting businesses across the building and construction industry and so are we.

”We created sales-i to help suppliers sell smarter, to improve sales performance through sales intelligence, and better compete – we’re delighted to partner with the BMF and very much look forward to helping more of its members do the same.”

Founded in 2008, sales-i supplies sales intelligence software to the building and construction industry in the UK and North America.

The company says it has helped thousands of customers realise greater visibility of sales, margins, and profitability, enabling them to respond faster to every sales opportunity and sell more.

Existing BMF members using sales-i include Howarth Timber, TIMco, International Timber, Rawlplug, and FlexSeal.

Mark Terry, national sales manager at Howarth Timber, has been an advocate of sales-i for more than six years, he says.

“sales-i has had a real impact on our sales business. It enables me to manage my external team efficiently [and] it gives me both positive and negative sales information which I can react upon and action accordingly,” said Mr Terry.