The groundbreaking new catalogue, known as Tradercat, is compatible with MAM's Trader software and supports tools, equipment, accessories and hardware products.
Builders' merchants and DIY retailers can access the catalogue to easily search, filter and compare products from individual brands. Price and stock information is available and users can add parts to the point of sale screen.
Suppliers are able to upload products, specifications and photographs to the system, increasing their visibility to MAM customers. Sealey is currently working with MAM to include its range of professional tools and equipment.
Tim Thompson, commercial director at Sealey, said: "Making the full Sealey catalogue available to MAM users with both images and technical specifications inside the application is a powerful proposition to our merchant customer base.
"We envisage that this will allow users to find product information faster, hopefully leading to more informed buying decisions."
Nigel Clemett, general manager at MAM Software, said: "The potential of Tradercat is huge, not least because it gives users the ability to see price, stock, images and other information at the click of a button.
"We look forward to getting feedback from our Trader customers once the catalogue becomes publicly available."
Trader is advanced business management software backed by a team of UK-based professionals, seven days a week. The innovative ERP application is available as a traditional on-premise or cloud-based solution.