Sentinel has welcomed Jamie Penny to its successful trade support team, where he will look after merchant branches in the North West from his base in Birkenhead.

Mr Penny is a graduate of Sheffield and Newcastle Universities and has an MSc in Geological Engineering. A weightlifting and fitness fanatic, he was fourth in the Welsh National swimming trials backstroke event.

“Joining Sentinel in this role was an excellent move for me,” Mr Penny said. “Being able to provide face-to-face help for installers and merchant branch team members is a very rewarding role and there’s a very real enthusiasm for quality water treatment out there in the branches I visit.”