As Ideal Bathrooms’ re-launch of Showerlux continues to show successful growth, additional marketing support has been invested in the brand.
New point-of-sale material has been produced to support Showerlux displays in showrooms by promoting the features and benefits of each enclosure range and over bath screens. Further support includes a series of promotions of which the latest is a free Kindle Fire if customers spend £3,500 (excluding VAT) until 30 June, 2014.
A new updated Showerlux brochure is also being finalised for issue in the summer and there is a dedicated website at www.showerlux.uk.com which gives full details of the complete Showerlux range.
Since Ideal Bathrooms acquired the sole national distributorship for Showerlux enclosures some 18 months ago, the popularity of the brand has again been growing among installers and retailers, who have always recognised the quality and design of the product. Its returning popularity is evidenced by nearly 350 new display orders from showrooms since October 2012, representing over 150 new displaying outlets.
Installers and showrooms have welcomed the realigned pricing structure, which provides quality enclosures at highly competitive prices, together with the support of Ideal Bathrooms services including next day deliveries across the country, the reinstatement of a lifetime guarantee and literature support for showrooms. The full range is now shown in Ideal Bathrooms’ latest price guide.