Wilsonart UK, the manufacturer and distributor of high-pressure laminate surfaces, has appointed Chris Johnson into the role of Product Manager.

With a career spanning 14 years in product and category management across the building products industry, Johnson will be responsible for the development of the business’s long-term product strategy with the aim of solidifying the Mermaid brand’s status among bathroom installers.

Providing a vital link between sales and manufacturing, his role will also see him manage product lifecycles and channel strategy as the Mermaid brand builds on the early success of its flagship Elite range.

Since starting his career as Assistant Product Manager at Howdens in 2006, Johnson has worked in similar roles at Travis Perkins, Saint-Gobain Weber UK, and, most recently, Plumbase, where he was Plumbing Category Manager for five years.

On joining Wilsonart, Johnson said: “Having spent much of my career on the distribution side of the supply chain, I’m excited to bring an in-depth understanding of the installer market into my new role with one of the industry’s best manufacturers.

“I was already familiar with the Mermaid brand and its products having worked closely with the business during my time at Travis Perkins, so am looking forward to building on this by maximising the value we can offer to our customers.

“In our Elite range, we have a shower panel solution which has a legitimate USP in its 100% waterproof core, which gives us some really solid foundations from which we can build our product strategy.”

Johnson’s appointment comes soon after Mermaid joined the Made in Britain membership campaign as the brand looks to support retailers and installers alike with a growing range of products manufactured in the UK.

Neil Horton, Sales Director at Wilsonart, added: “Our decision to appoint Chris into the role of Product Manager puts us in a fantastic position to maximise our appear to bathroom installers with an unrivalled product range.

“Chris’s knowledge of the market and understanding of what installers need from their products will be a real asset to our business we push to grow our market share.”