COVENTRY: The Workwear and Corporate Clothing Show 2012 is preparing to host the largest trade delegation from China to ever attend an industry event.
The China Workwear Association (CWA) has already booked out 50 stands at the workwear show, which takes place at the Ricoh Arena in Coventry, on April 17 and 18 next year.
The unprecedented level of interest from China underlines the ambition to develop new business links and the WCCS event will provide the perfect platform for the Chinese to explore European markets.
Their presence at the show represents a fantastic opportunity for buyers and suppliers attending the show because while China is renowned for manufacturing and supply, there has also been a significant demand for importing product lines from Europe.
The Chinese delegation will be joined by dozens of the leading manufacturers and suppliers of workwear, corporate uniform and PPE from across the UK and Europe and the rest of the world.
In addition to features such as the popular workwear catwalk fashion show and the opportunity to display the very best products to potential new customers, this year the show is launching the Professional Clothing Awards.