Yale has appointed a new Key Account Manager to its trade team.

Terry Groot will be taking on the role, bringing with him 24 years’ experience in sales and operations.

This comes as the lock manufacturer looks to expand its trade offering across the hardware and DIY market.

Groot said: “I’m thrilled to be joining the Yale trade team, particularly at such an exciting time for the sector.

“My extensive number of contacts within the industry will certainly help to encourage additional sales, aided by my experience in the sales and operations field. I look forward to throwing myself into my new role.”

Nigel Fisher, Managing Director at Yale, said: “I am sure that Terry will be a great asset to the Yale trade team, and we look forward to the see the successes he can bring for the brand.”