Make 2018 ‘Anything but Standard’

Published:  13 February, 2018

With more homeowners than ever understanding the importance of protecting their homes against break ins, demand for home security products is growing rapidly. Therefore, as the leading brand, Yale is urging locksmiths to make the most of security sales in 2018.

The message is simple, together we can make 2018 ‘Anything but standard’. By choosing Yale products both homeowners and locksmiths can be assured they are purchasing superior quality products, tested to British Standards.

As the name consumers know and trust, it’s Yale’s responsibility to ensure it’s products not only meet, but surpass the latest security standards.

With this in mind, the ‘Anything but Standard’ campaign will run throughout the year with a quarterly standard/ product focus, backed by a robust activity programme. The campaign will see a number of videos and adverts highlighting how making simple security changes can make a big difference. There will also be strong messaging within the home improvement, national and regional press to encourage homeowners to upgrade their home security inline with the latest standards.

The first quarter will see a dedicate focus on the TS007 standard, this standard has been developed in response to concerns over cylinder attacks. It is characterised by a 3 star rating system, which and can be achieved by combining a 1 star cylinder with 2 star security door furniture or using a stand-alone 3 star cylinder. The Yale AS Platinum Euro Profile Cylinder is approved to the TS007 3 star standard and does not require any additional security furniture, providing superior protection for homeowners.

To make 2018 Anything but standard call the Yale trade sales team on 0845 223 2126 or visit

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