Christmas Kindness launches with three simple fundraisers that any business across the sector can run

Rainy Day Trust, the charity supporting people who work across the home improvement and home enhancement sector, has launched Christmas Kindness, a new campaign encouraging businesses and teams from across the industry to fundraise for families and individuals in their own sector this Christmas. 

For some families in our industry, rising bills and tight budgets make Christmas hard. 

Christmas Kindness is a simple way for the sector to come together and support those struggling. 

The campaign is built around three key themes, each with its own easy-to-run fundraiser:

Be fed: A Christmas party, whether that is a bring and share lunch or a cake sale, helping put a Christmas meal on the table.

Be warm: Christmas Jumper Day, helping keep heating and electricity on.

Be loved: A Christmas quiz, with 25 questions provided by Rainy Day Trust and a suggested £5 per person, helping families have presents to open.

Funds raised are ring-fenced for Christmas support for families across the industry. They are distributed as supermarket or utilities vouchers, so families can choose what is needed most for them, whether that is food, heating, gifts, or other essentials.

Anna Skeats CEO of Rainy Day Trust, said: "Christmas should be a time when everyone feels looked after, and for some families in our industry that is hard right now. Christmas Kindness gives our sector a simple, friendly way to support families and individuals who are really struggling this festive period.

"We're asking businesses to be behind this: pick a fundraiser, have some fun with your team, and know that what you raise will support families in our industry this Christmas."

Businesses, ambassadors, and individuals can get involved from early November through to Christmas. 

A free fundraising pack, including the quiz, is available from Rainy Day Trust, and anyone who would simply like to give can donate through the Christmas Kindness donation link: https://rainydaytrust.enthuse.com/cf/christmas-kindness2026

Or get in touch with the team on info@rainydaytrust.org.uk